A club of Hard Workers. Curious, kind and craft-obsessed.

Maria forges conceptual and powerfully crafted bridges between advertising and design, combining big-thinking ideation together with design principle prowess to create work that is thoughtful, intentional and decidedly playful. Born in Colombia, Maria followed her passion for visual communication to study in Paris and Toronto, then worked in both Canada and the UK before joining HWC. When she’s not weaving wildly magical work, Maria can be found with her nose in a book, travelling the world, finding beauty everywhere.

Pearl is all about connecting a thousand tiny dots: aligning teams, tracking milestones, and digging into all the nitty-gritty details that transform a baby of an idea into a fully-realized, beautifully-crafted reality. Outside the 9-5, you’ll find her chasing new adventures, whether it’s collecting stamps in her passport and immersing herself in a new culture, running to her next fitness class, or diving into a dish she’s never tried.

Amanda left the world of professional writing to raise the craft of production to new heights and explore that wondrous point where creativity meets technology and capability. She adores retouching (it’s all in the light source), has a catalogue of A.I prompts so robust, even the robots are jealous and builds a mean catio (pics available upon request.) For Amanda, the world can never have too much compassion or too strong a sense of community. She could do without mosquitoes, though.

Priya crafts brand identities and design systems that are imbued with a deep sense of consideration and wonder. She seeks to shift perspectives with her work - fostering a more empathetic and representative design landscape with every piece she creates. In 2023, Priya co-founded BLENDED, a community that deepens connections between BIPOC creatives. When she's not immersed in striking design, Priya can be found striking moves at a dance class or combing the racks of a vintage store.

A big-picture producer who loves collaborating her way out of seemingly-impossible production puzzles, Monika also somehow has a knack for the itty-bitty details. She believes in building trust through honesty and clarity, continuous self-evolution, and the healing power of leftover pizza. When she’s not wading through production weeds, she dries flowers and shoots photography with her husband Mark (though best not to ask who assists who).

As a woman and mother, Meghan is unlike 98% of creative agency owners. An advocate for women in the industry, she is a champion for equality, authenticity and smashing through the sea-of-sameness. As Executive Creative Director of HWC, she brings a considered, artistic and deeply human approach to each piece of work the club creates. When she’s not swinging for the fences, she’s reheating cups of coffee as she chases after her two young daughters, Norah and Maeve.

Dameon finds inspiration in the immersive worlds of anime, and equanimity in comprehensive design systems filled with emotional vibrancy. He builds brand identities that are both high craft and high concept, with consideration for every application, palette and pixel. When he’s not constructing living brands, he’s building with his hands. A hobbyist handyman, he can fix your electrical just as well as he can fix your logo.

For the last fifteen years, Cam has stewarded brands to break through the clutter and advocated for the value of smart, distinctive, creative thinking. He brings an anthropological approach and deep curiosity to every brief, and is passionate about unlocking a brand’s greater purpose. He also dabbles in homemade hot sauce he gives as gifts (but still try to act surprised when you unwrap it).

Emma’s passion for making things that are both supremely strategic and well-crafted has taken her to some unexpected places, including a stint at one of the world’s most prestigious design shops across the pond. She believes that creativity is inextricably linked to business results, and is a champion for true collaboration, care and communication between client and agency teams. She finds beauty in any good pattern - whether it be a printed wallpaper or pair of pants - and is always down to talk shop over a strong cup of matcha.

As an insatiably curious person, Cecilia has taken on multiple roles from accounts to production. She applies her deep understanding of every detail of the creative process towards making sure great ideas get made. When she’s not whipping spreadsheets into shape, she’s out and about with her dog Ziggy or eating her way through her list of 150 restaurants. Oops, make that 156. Uh oh, 161.