Dash That
A modular approach, crafted to perform
Instead of simply asking Canadians to order delivery with DoorDash, we invited them to Dash That. Visually arresting creative can flex to speak to a range of occasions and moments, with ownable work that seamlessly adapts both up and down the funnel.
With the ‘Dash That’ platform, delivery can deliver on all sorts of things, including: “Dash That impromptu rendezvous”, “Dash That game-day deliciousness” or “Dash That late-night less stressy.”
A systemized and highly-crafted design approach and fresh tone of voice add up to a bold and distinct platform the brand can own, one that can efficiently encompass a range of consumer-relevant occasions. It effectively adds value just as successfully in an email push notification or direct mailer, as it does in a splashy TV ad or billboard. At every touchpoint, Canadians are reminded that they can Dash so much more than just convenience. But whatever they need, right when they need it, with DoorDash.
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